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In her post-match speech after winning this year's Australian Open cheap nike air max 2017 outlet , China's Li Na made sure to thank her agent at IMG, a global talent-representing company, for making her rich.
Apart from the $2.4 million in prize money, the most successful female tennis player in Asia knew that her second Grand Slam title would unquestionably improve her position in the list of highest paid women athletes, with new endorsement deals likely to come her way.
"We are waiting on a deal announcement for her in a couple of weeks," Mary Jane Orman, vice-president of communications at IMG Tennis cheap nike air max 2018 outlet , tells China Daily.
Li is not the lone deal sensation in Asian sports. Signaling growth in the Asian sports market, four other players also made into the recent Forbes list of the world's highest paid athletes. Filipino boxer Manny Pacquiao topped Asia with $34 million, followed by Indian cricketers MS Dhoni ($33.5 million) and Sachin Tendulkar ($22 million), and Japan's baseball star Ichiro Suzuki ($19.6 million).
"Various sports are creating icons, and icons are in turn helping the sports industry to grow," says Mark Dreyer, founder of China Sports Insider cheap nike air max outlet , a sports business news and analysis website.
The rise of Chinese star Yao Ming in the National Basketball Association in the United States is believed to have led to basketball becoming the common man's sport in China, with courts becoming commonplace in the yards of many export factories.
The recent emergence of golfing sensation Andy Zhang indicates that the 16-year-old Chinese star could be on his way to becoming the next Tiger Woods, with high-profile sponsors sitting up to take note of future deals.
Last year, Nike signed its first head-to-toe endorsement deals with two Chinese golfers, Li Hao-Tong and Zhang Xin-Jun.
A report by HSBC, Golf's 2020 Vision, said a boom in the numbers of children teeing in China and India means that the next generation of golfers is likely to be dominated by people from Asia. "Players like Shanshan Feng and Andy Zhang are a sign of things to come cheap air max 2017 outlet ," it predicted.
Experts believe that one reason for the popularity of sports in Asia is that consumers are turning to leisure activities as they get wealthier. In China, the number of golf courses has tripled in less than a decade.
Taking a cue from the growth of sports in Asia, IMG Reliance - a joint venture between IMG and Reliance Industries, an Indian conglomerate - signed a 30-year partnership with the Basketball Federation of India.
The deal sees the BFI granting IMG Reliance a range of commercial rights including sponsorship, advertising, broadcasting, merchandising cheap air max 2018 outlet , film, video and data, intellectual property, franchising and new league rights.
IMG Reliance separately signed a 15-year partnership deal with the All India Football Federation, the governing body for soccer in India, for commercial rights to football across all properties controlled by the federation, including media rights cheap air max outlet , sponsorship and advertising rights, and licensing and merchandising rights.
"The center of gravity of sports business will move to Asia. Just as the popularity of cricket in India means that the subcontinent has become the economic and political center of cricket," says Marcus Luer, founder and CEO of Total Sports Asia, a sports marketing agency with offices in Southeast Asia, South Asia and East Asia.
"More TV exposure, bigger purses and sponsorship opportunities will help sports to grow significantly in the future in the Asian region cheap nike air max 2017 online ," he adds.
According to a PricewaterhouseCoopers study, Changing the Game: Outlook for the Global Sports Market to 2015, the Asia-Pacific region has the world's third-largest sports market, with revenue of around $24 billion, and is expected to have the world's third-fastest growth rate of 3.9 percent in 2015.
The North America and EMEA (Europe, Middle East and Africa) regions are the largest and the second-largest sports markets in the world, respectively. Latin America is smallest with only 4.9 percent of the pie.
"The potential for sports business in Asia is bigger than we can imagine. We have over 4 billion of the world's population and sports are becoming more of a lifestyle and entertainment for us cheap nike air max 2018 online ," says Ronnie Lee, CEO of the Singapore-based Asia Pacific School of Sports and Business.
"The growth of Asian sports business is due to many companies getting involved in various Asian sports. Global and Asian companies are spending more money to build their brand name through sports," he says.
German tire maker Continental recently announced a deal with the Asian Football Confederation to become a sponsor of the AFC Asian Cup 2015 in Australia. Under the deal, the firm will serve as the exclusive tire partner and official sponsor of the event, which will be held in January.
South Korean car manufacturer Kia Motors has renewed sponsorship of the annual Archery World Cup and other top international archery competitions. Kia has reaped the benefits of sponsoring archery, one of the most popular sports in South Korea, with enormous exposure in the media.
South Korean fashion and retail conglomerate E-Land Group cheap nike air max online , which has branches in more than 10 countries including China and India, is sponsoring a professional football club in Seoul that will compete in the K-League Challenge.
"Football in Asia has witnessed consistent growth in recent years, with last year's (European) Champions League final attracting the largest TV audience for a sporting event in China, with an average audience totaling over 30 million," says David Shin, director of Hong Kong-based Sporting Republic, a sport management agency.
"The rise in television audience numbers for football also underlines the belief that sports business is headed in the right direction. This is good news for sponsors as their brands get maximum visibility and expo
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